- The Stock Market Companion -

15Minute Market Update

May 12, 2013

—— Stock Market Investing since the 1980′s ——

Published 1x/Week (Weekends): September – May
Member Tools and Successful Investing Videos: Available Year-Round
Monthly Subscription $16.49

-Executive Summary-

• Weekly U.S. Stock Market Results = S&P 500 ETF (SPY) +2 pts. (+1.26%), DOW +144.53pts. (+.96%), NASDAQ +57.95pts. (+1.71%)
  

    

• Markets – Reaching HIGHER.  There is no simpler way to state it, beside how we presented the markets last week = “Amid appropriate skepticism, the broader U.S. stock market – as measured by the S&P 500 – marches higher.  This is a very good development for our nation, economy, and for families and individuals – and not just shareholders.  We have some ideas for possibly good investments, below!”
  

  
  “When stock market values are strong, a wide range of individuals in our country feel better.  They are more likely to invest or make expenditures.  Those who have hiring responsibilities, increase hiring.  Jobs are created.  Hiring employees involves risk – and as the markets strengthen – such risk taking increases.  Another very important form of risk-taking also emerges – Those who have waited for the market to rebound before starting a business, find themselves ready to launch new businesses.”
  

  
  “As mentioned above, individuals and families are more likely to make expenditures when the economy feels stronger.  They fear less about losing their jobs or about abrupt changes in their purchasing abilities.  Consumption increases.  Increasing consumption drives increasing demand.  With increases in demand often come increases in earnings at well-managed, individual companies.  Share prices often LEAD expectations for earnings.  This is perhaps the most difficult counter-intuitive aspect of individual stock investing.  Share prices go up in ANTICIPATION of increases in earnings.  Once the earnings have been achieved, share prices generally already account for the strength in earnings and wise investors – “sell the news” and take their profits when earnings are strong and may be peaking.”
  

  “Inexperienced investors, to the contrary, hear the news of strong earnings and then decide to invest.  It is then often too late.  They are the ones who end up paying the high prices of shares that experienced investors bought when the shares were cheap, and now are SELLING because they understand that share price development is often very cyclical in nature.”
  

  
  “Last week we wrote that it was hard for us to believe that the market would simply press higher after the awful Boston bombings and subsequent sharp drop in the markets.  We expected that the markets may find themselves at least confined by the recent top, and trend laterally before making a real decision to continue to move higher or to retrace a bit of the November through late April advances.  Not so!  The markets moved higher.  It is up to us now to uncover interesting investments and decide whether to take them or not.”
  

  
  

• We continue to like very much Alcoa (AA $8.70) and U.S. Steel (X $19.23).  U.S. Steel is UP +5.7% this last week, after our mention the previous week.  As we wrote … “We need to find market sectors that are primed to attract investment.  It may be that the processed materials sector like steel and aluminum looks ready to pick-up steam.  We like how the share prices of Alcoa (AA $8.62) and U.S. Steel (X $18.14) moved this last week.  Interested investors can find suitable places to place stop-loss levels and gauge risk.”
  

   

• Consider – U.S. Steel (X $19.23) is -90% off its 5 year high’s AND pay’s a 1.10% dividend yield (Courtesy of Briefing.com).  How do you calculate dividend yield?  Here it is = Total Annual Dividend (Dollars/Share) / Current Share Price (Dollars/Share).Now stocks like Alcoa or U.S. Steel are NOT glitzy stocks like Facebook or Google, BUT they are well run American companies whose share prices have been shredded since their blistering high’s in the 2007 – 2008 time frame.  These stocks are what we call “Value” investments.  The shares of these companies sell currently at a discount to the overall market.  Now some can rightfully argue that Alcoa’s total  earnings of $.26 over the last 4 quarters, which puts Alcoa’s price/earnings ratio at 33 does NOT represent value.  But remember, if / when demand picks up for aluminum AND aluminum supply has been cut, aluminum prices and therefore the share price of Alcoa will INCREASE, QUICKLY.
  

   

   

• There have been individual stock stories that have resulted in very significant returns for individual investors over the last nine months.  Individual investors will find opportunity where there is predictable behavior occurring in the context of an excellent growth or recovery story at a company.  With the broader U.S. markets in a possible lateral consolidation after a strong run HIGHER since November 16, 2012 lows, there is room for individual stock stories to emerge and be excellent investments.  This is what we at SMC are after.   SMC examples of this are – Facebook at $18.60/share, which advanced to over $32/share this fall, Hewlett Packard shares which advanced from $10/share to over $23/share; Acadia Pharmaceuticals at $5.16/share and now at approx. $13.40/share.
  
• From last week … “We continue to like very much J.C. Penney stock.   “Here’s a new idea = JC Penney stock.  Ticker = JCP ($17/share).  The shares were $43/share in February 2012.  The company has just fired its CEO and there is perhaps room to the upside?  How about earnings?  Terrible = -$1.95/share.  Last year, earnings were +0.07.  Revenue has also dropped by -28%, within one year.  Awful.  The managing directors finally had enough of the existing CEO and gave him the boot.  Can the next CEO turn the company around?  Comparable companies are Macy’s or Kohls.  Macy’s last earned $2.05/share and revenue increased +7% since last year.  Macy’s stock sells for $44.63/share at a price earnings ratio of 13.”
  
• Our SMC investment idea from January 2013, Acadia Pharmaceuticals (ACAD 13.40), is now “untouchable” after gaining +160%.  It is no longer behaving predictably.  We wrote last week – “ACAD has recovered well from the market turbulence from the terrible Boston situation, and the shares sit +160% higher than our indicated buy-point of $5.18 on January 14, 2013.  After such a strong run, it is difficult to recommend an entry for an initial investment here, although the shares are indicating a possible continuation jump higher from here.  There is simply not a good place to put a reasonable stop.  Recent lows of $11.81 would present a decent place to put a protective stop, but it that stop was triggered, the loss would be at least -12%.
  

  
  Here’s our note at the end of December 2012 that prepared the way for this investment for SMC members –

  “(ACAD $4.95) continues to establish itself in a lateral fashion, and appears at the moment to be perhaps ready to move HIGHER.  A move above $5.18 will get us on board.  We have highlighted Acadia Pharmaceuticals (ACAD $4.95) as a stock to watch, after the shares JUMPED +43% in value almost 1.5 months ago.  We wrote …”The company has received brokerage upgrades to approx. $9/share, after demonstrating very positive Phase III results for their drug that fights Parkinson’s Psychosis (PSD).Please click here for the company’s press release highlighting this very significant development.  The shares need to consolidate in a predictable pattern before we will consider an investment.”  Selling has continued in the shares, pushing their value back below recent consolidation support at $4.81.  We have time to watch this one carefully.”“
  

• Please click here to view today’s Stock Market Companion Daily Chart of the S&P 500 ETF (SPY) – Our Roadmap for Successfully Investing in the U.S. Domestic Stock Markets.
  

   

• A close friend and long term (3.5 years) paying subscriber of Stock Market Companion mentioned recently on the phone that he had earned approx. $26,000 by engaging SMC ideas like Facebook (FB) and Acadia Pharmaceuticals (ACAD), as well as other investments that he made in the markets – on his own, since October 2012.  We will inquire for a short written testimonial.  Most importantly, I asked if he had sold his positions, and he said, “Yes”.  This means he captured his gains.  He did what many successful investors have and continue to do – He profited in the stock market and took those profits and invested in real estate.
  

   

• Here’s our early alert on Hewlett Packard which led to a +47% return in 3 months time = “Hewlett Packard (HPQ) has now advanced +11% from our last update, when we shared this chart – “Click here for our SMC Daily Chart of Hewlett Packard Co. (HPQ $13.68), which shows how we are viewing possibilities.”"
  

• Our investment in Arena Pharmaceuticals has so far been a disappointment.  We have taken time to create this 5 minute teaching video on this one to give you an idea of how we are seeing things recently.  (Please click on the link and the video will open in a separate tab on your browser).
  

  There are pockets of strength and “oversold” conditions that we at Stock Market Companion will engage in – like our first Facebook investment at approx. $19.20 / share in September 2012 – which recently increased to over $32/share = +66% in 5 month’s time!

• Please click here to send us your feedback.  Let us know how we are doing – We are here to serve you.  Support@Stockmarketcompanion.com

- Stock Market Companion – Current Holdings -

(Please scroll down to the end of the report to see your favorite benchmarks – Dollar, Oil, Gold … closing prices and daily direction.)

- Market Trends -

*Summary of terms from Trader Vic II-Principles of Professional Speculation (pg. 140-141)
*_________* Represents a change in trend rating.

- Market Perspectives -

For your added perspective, we’ve included this chart of the broader market (Successful stock investors develop and start with a minds-eye view of the broader market and keep it clear) -

SMC SP-500 ETF Daily Chart (Please click on the chart to see a bigger, easy to read chart on a separate browser tab window).

- S.I.M.P.L.E. Stock Investing Method tm -
- (Where each investment begins with a Story and ends with Earnings) -

S.I.M.P.L.E. Stock Investing is built upon these core concepts -

S = Story (What is / are the key catalyst(s) behind the company of interest?)

I = Institutional Investor Interest (Is the stock chart showing investor interest = buying or share accumulation?)

M = Market (Is the background market favorable for investing at this time?  Don’t Fight the Market! We know the vast majority of stocks move in the direction of the overall market).

P = Person or Product (Is there a particular person or product that makes the story work for this investment?)

L = Leader (Is the company a leader in its industry group or is its product a leader in its market?)

E = Earnings (Are current quarterly earnings and annual earnings growing?)

Please see today’s Executive Summary.

- Benchmarks “At a Glance” -

-Data Source : Financial Visualizations Inc.

- The Stock Market Companion -

15Minute Market Update

May 5, 2013

—— Stock Market Investing since the 1980′s ——

Published 1x/Week (Weekends): September – May
Member Tools and Successful Investing Videos: Available Year-Round
Monthly Subscription $16.49

-Executive Summary-

• Weekly U.S. Stock Market Results = S&P 500 ETF (SPY) +20 pts. (+1.25%), DOW +202 pts. (+1.37%), NASDAQ +77 pts. (+2.33%)
  

    

• Markets – Amid appropriate skepticism, the broader U.S. stock market – as measured by the S&P 500 – marches higher.  This is a very good development for our nation, economy, and for families and individuals – and not just shareholders.  We have some ideas for possibly good investments, below!
  

  
  When stock market values are strong, a wide range of individuals in our country feel better.  They are more likely to invest or make expenditures.  Those who have hiring responsibilities increase hiring.  Jobs are created.  Hiring employees involves risk – and as the markets strengthen – such risk taking increases.  Another very important form of risk-taking also emerges – Those who have waited for the market to rebound before starting a business, find themselves ready to launch new businesses.
  

  
  As mentioned above, individuals and families are more likely to make expenditures when the economy feels stronger.  They fear less about losing their jobs or about abrupt changes in their purchasing abilities.  Consumption increases.  Increasing consumption drives increasing demand.  With increases in demand often come increases in earnings at well-managed, individual companies.  Share prices often LEAD expectations for earnings.  This is perhaps the most difficult counter-intuitive aspect of individual stock investing.  Share prices go up in ANTICIPATION of increases in earnings.  Once the earnings have been achieved, share prices generally already account for the strength in earnings and wise investors – “sell the news” and take their profits when earnings are strong and may be peaking.
  

  Inexperienced investors, to the contrary, hear the news of strong earnings and then decide to invest.  It is then often too late.  They are the ones who end up paying the high prices of shares that experienced investors bought when the shares were cheap, and now are SELLING because they understand that share price development is often very cyclical in nature.
  

  
  Last week we wrote that it was hard for us to believe that the market would simply press higher after the awful Boston bombings and subsequent sharp drop in the markets.  We expected that the markets may find themselves at least confined by the recent top, and trend laterally before making a real decision to continue to move higher or to retrace a bit of the November through late April advances.  Not so!  The markets moved higher.  It is up to us now to uncover interesting investments and decide whether to take them or not.
  

  
  

• We need to find market sectors that are primed to attract investment.  It may be that the processed materials sector like steel and aluminum looks ready to pick-up steam.  We like how the share prices of Alcoa (AA $8.62) and U.S. Steel (X $18.14) moved this last week.  Interested investors can find suitable places to place stop-loss levels and gauge risk.
  

   

• There have been individual stock stories that have resulted in very significant returns for individual investors over the last nine months.  Individual investors will find opportunity where there is predictable behavior occurring in the context of an excellent growth or recovery story at a company.  With the broader U.S. markets in a possible lateral consolidation after a strong run HIGHER since November 16, 2012 lows, there is room for individual stock stories to emerge and be excellent investments.  This is what we at SMC are after.   SMC examples of this are – Facebook at $18.60/share, which advanced to over $32/share this fall, Hewlett Packard shares which advanced from $10/share to over $23/share; Acadia Pharmaceuticals at $5.16/share and now at approx. $13.40/share.
  
• We continue to like very much J.C. Penney stock.  From last week – “Here’s a new idea = JC Penney stock.  Ticker = JCP ($17/share).  The shares were $43/share in February 2012.  The company has just fired its CEO and there is perhaps room to the upside?  How about earnings?  Terrible = -$1.95/share.  Last year, earnings were +0.07.  Revenue has also dropped by -28%, within one year.  Awful.  The managing directors finally had enough of the existing CEO and gave him the boot.  Can the next CEO turn the company around?  Comparable companies are Macy’s or Kohls.  Macy’s last earned $2.05/share and revenue increased +7% since last year.  Macy’s stock sells for $44.63/share at a price earnings ratio of 13.”
  
• We like investment ideas like Alcoa and U.S. Steel (as mentioned above).
  

  
  

• Our SMC investment idea from January 2013, Acadia Pharmaceuticals (ACAD 13.40), is now “untouchable” after gaining +160%.  It is no longer behaving predictably.  We wrote last week – “ACAD has recovered well from the market turbulence from the terrible Boston situation, and the shares sit +160% higher than our indicated buy-point of $5.18 on January 14, 2013.  After such a strong run, it is difficult to recommend an entry for an initial investment here, although the shares are indicating a possible continuation jump higher from here.  There is simply not a good place to put a reasonable stop.  Recent lows of $11.81 would present a decent place to put a protective stop, but it that stop was triggered, the loss would be at least -12%.
  

  
  Here’s our note at the end of December 2012 that prepared the way for this investment for SMC members –

  “(ACAD $4.95) continues to establish itself in a lateral fashion, and appears at the moment to be perhaps ready to move HIGHER.  A move above $5.18 will get us on board.  We have highlighted Acadia Pharmaceuticals (ACAD $4.95) as a stock to watch, after the shares JUMPED +43% in value almost 1.5 months ago.  We wrote …”The company has received brokerage upgrades to approx. $9/share, after demonstrating very positive Phase III results for their drug that fights Parkinson’s Psychosis (PSD).Please click here for the company’s press release highlighting this very significant development.  The shares need to consolidate in a predictable pattern before we will consider an investment.”  Selling has continued in the shares, pushing their value back below recent consolidation support at $4.81.  We have time to watch this one carefully.”“
  

• At SMC, we think that the broader market will be perhaps entering a broader consolidation as we enter summertime.  As such, we are not “running” after the market.  As we recently wrote – “We are very interested in pursuing new investments, when all the pieces fit together.  Friday’s broader U.S. market action CONFIRMED Wednesday’s DOWNSIDE reversal for the markets.  The catalyst for the drop was the terrible “Jobs Report” for March.   The reported 88,000 jobs was less than HALF the expected number of jobs created for the month.  Also – IMPORTANTLY – factory data apparently also showed its weakest growth in three months.  Please click here for a good Reuters article on the subject. ”
  
• Please click here to view today’s Stock Market Companion Daily Chart of the S&P 500 ETF (SPY) – Our Roadmap for Successfully Investing in the U.S. Domestic Stock Markets.
  

   

• A close friend and long term (3.5 years) paying subscriber of Stock Market Companion mentioned recently on the phone that he had earned approx. $26,000 by engaging SMC ideas like Facebook (FB) and Acadia Pharmaceuticals (ACAD), as well as other investments that he made in the markets – on his own, since October 2012.  We will inquire for a short written testimonial.  Most importantly, I asked if he had sold his positions, and he said, “Yes”.  This means he captured his gains.  He did what many successful investors have and continue to do – He profited in the stock market and took those profits and invested in real estate.
  

   

• Here’s our early alert on Hewlett Packard which led to a +47% return in 3 months time = “Hewlett Packard (HPQ) has now advanced +11% from our last update, when we shared this chart – “Click here for our SMC Daily Chart of Hewlett Packard Co. (HPQ $13.68), which shows how we are viewing possibilities.”"
  

• Our investment in Arena Pharmaceuticals has so far been a disappointment.  We have taken time to create this 5 minute teaching video on this one to give you an idea of how we are seeing things recently.  (Please click on the link and the video will open in a separate tab on your browser).
  

  There are pockets of strength and “oversold” conditions that we at Stock Market Companion will engage in – like our first Facebook investment at approx. $19.20 / share in September 2012 – which recently increased to over $32/share = +66% in 5 month’s time!

• Please click here to send us your feedback.  Let us know how we are doing – We are here to serve you.  Support@Stockmarketcompanion.com

- Stock Market Companion – Current Holdings -

(Please scroll down to the end of the report to see your favorite benchmarks – Dollar, Oil, Gold … closing prices and daily direction.)

- Market Trends -

*Summary of terms from Trader Vic II-Principles of Professional Speculation (pg. 140-141)
*_________* Represents a change in trend rating.

- Market Perspectives -

For your added perspective, we’ve included this chart of the broader market (Successful stock investors develop and start with a minds-eye view of the broader market and keep it clear) -

SMC SP-500 ETF Daily Chart (Please click on the chart to see a bigger, easy to read chart on a separate browser tab window).

- S.I.M.P.L.E. Stock Investing Method tm -
- (Where each investment begins with a Story and ends with Earnings) -

S.I.M.P.L.E. Stock Investing is built upon these core concepts -

S = Story (What is / are the key catalyst(s) behind the company of interest?)

I = Institutional Investor Interest (Is the stock chart showing investor interest = buying or share accumulation?)

M = Market (Is the background market favorable for investing at this time?  Don’t Fight the Market! We know the vast majority of stocks move in the direction of the overall market).

P = Person or Product (Is there a particular person or product that makes the story work for this investment?)

L = Leader (Is the company a leader in its industry group or is its product a leader in its market?)

E = Earnings (Are current quarterly earnings and annual earnings growing?)

Please see today’s Executive Summary.

- Benchmarks “At a Glance” -

-Data Source : Financial Visualizations Inc.

- The Stock Market Companion -

15Minute Market Update

April 27, 2013

—— Stock Market Investing since the 1980′s ——

Published 1x/Week (Weekends): September – May
Member Tools and Successful Investing Videos: Available Year-Round
Monthly Subscription $16.49

-Executive Summary-

• Weekly U.S. Stock Market Results = S&P 500 ETF (SPY) +2.76 pts. (+1.78%), DOW +165 pts. (+/- 0%), NASDAQ +60 pts. (-0.16%)
  

    

• Markets – The terrible bombing event during the Boston Marathon on April 15th and subsequent sharp break in the broader U.S. market’s strong uptrend continues to be felt in the financial markets.  It’s hard for us at SMC to imagine that the markets will simply “press-on” higher here, without at least some form of a lateral consolidation.  If this is the case, then our peak on Thursday / Friday of this week will be acting as a 1, 2, 3, top – for the time being.
  

  All is not exactly well in the markets.  Consumer end-demand is not increasing demand for materials as would typically be expected.  Yes, products are being built and sold and services are being provided globally, but we are not seeing a real robust follow-through in the materials area.  Banks have recovered, some.  Just like the materials sector, they are still at a fragment of their value from the 2008 market peak.
  

  All this serves as, however, is simply an observation.   Just because this is an accurate observation, it doesn’t mean that an individual should fear the markets.  This observation simply describes a couple of sectors within a very broad market.  There have been individual stock stories that have resulted in very significant returns for individual investors over the last nine months.  Individual investors will find opportunity where there is predictable behavior occurring in the context of an excellent growth or recovery story at a company.  With the broader U.S. markets in a possible lateral consolidation after a strong run HIGHER since November 16, 2012 lows, there is room for individual stock stories to emerge and be excellent investments.  This is what we at SMC are after.   SMC examples of this are – Facebook at $18.60/share, which advanced to over $32/share this fall, Hewlett Packard shares which advanced from $10/share to over $23/share; Acadia Pharmaceuticals at $5.16/share and now at approx. $13.40/share.

  Here’s what we wrote two weeks ago – “In spite of last week’s sign of retracement for the equity markets, the broader U.S. stock market – as measured by the S&P 500 – powered HIGHER this week.   The current uptrend – established on November 16th – is strong.  While this is a strong broad market rally, many stocks are NOT participating in this rally – because of weak earnings and low demand.”
  

  
  Here’s our assessment of such a development with Alcoa stock, resulting from Alcoa’s recent earnings report – “An example of this weak demand and mediocre earnings is Alcoa, Inc. (Ticker: AA; Price = $8.22/share).  Alcoa traditionally kicks-off earnings season for the DOW companies and did so on Monday.  Earnings reported were $0.11/share, and REVENUE (Gross Sales) DECLINED by 2.9%.  Friends, it is primarily institutional investors that  drive the increase in individual stock values.  Institutional investors are NOT generally impressed by declines in revenue.  In fact, they will generally run the other way when such numbers are reported UNLESS -
  

  
  

• A positive change in revenue and earnings trend is expected on the horizon.
• A significant leadership change takes place, which brings HOPE for future revenue and earnings improvement.
• Some other catalyst (new product; new service; improved production) or global event is identified that is a possible positive game changer for the company.
• 
  In 2007, prior to the great recession, Alcoa shares were priced at approx. $40/share.  They are now priced at $8.22/share.  Are they selling at an extreme discount today?  Here’s how you can figure this out EASILY =
• Alcoa reported earnings of $0.11 / share for the last quarter.  Multiply this by 4 to arrive at an estimate for annual earnings = $0.44.
• Divide today’s share price of $8.22 by $0.44 = 18.68.  This is Alcoa’s current price/earnings ratio.  The U.S. market average price earnings ratio is approx. 16-18. Therefore, a P/E of 18.68 is NOT a discount to the market.”
  
• Here’s a new idea = JC Penney stock.  Ticker = JCP ($17/share).  The shares were $43/share in February 2012.  The company has just fired its CEO and there is perhaps room to the upside?  How about earnings?  Terrible = -$1.95/share.  Last year, earnings were +0.07.  Revenue has also dropped by -28%, within one year.  Awful.  The managing directors finally had enough of the existing CEO and gave him the boot.  Can the next CEO turn the company around?  Comparable companies are Macy’s or Kohls.  Macy’s last earned $2.05/share and revenue increased +7% since last year.  Macy’s stock sells for $44.63/share at a price earnings ratio of 13.
  
• Our SMC investment idea from January 2013, Acadia Pharmaceuticals (ACAD 13.40), has recovered well from the market turbulence from the terrible Boston situation, and the shares sit +160% higher than our indicated buy-point of $5.18 on January 14, 2013.  After such a strong run, it is difficult to recommend an entry for an initial investment here, although the shares are indicating a possible continuation jump higher from here.  There is simply not a good place to put a reasonable stop.  Recent lows of $11.81 would present a decent place to put a protective stop, but it that stop was triggered, the loss would be at least -12%.
  

  
  Here’s our note at the end of December 2012 that prepared the way for this investment for SMC members –

  “(ACAD $4.95) continues to establish itself in a lateral fashion, and appears at the moment to be perhaps ready to move HIGHER.  A move above $5.18 will get us on board.  We have highlighted Acadia Pharmaceuticals (ACAD $4.95) as a stock to watch, after the shares JUMPED +43% in value almost 1.5 months ago.  We wrote …”The company has received brokerage upgrades to approx. $9/share, after demonstrating very positive Phase III results for their drug that fights Parkinson’s Psychosis (PSD).Please click here for the company’s press release highlighting this very significant development.  The shares need to consolidate in a predictable pattern before we will consider an investment.”  Selling has continued in the shares, pushing their value back below recent consolidation support at $4.81.  We have time to watch this one carefully.”“
  

• At SMC, we think that the broader market will be perhaps entering a broader consolidation as we enter summertime.  As such, we are not “running” after the market.  As we recently wrote – “We are very interested in pursuing new investments, when all the pieces fit together.  Friday’s broader U.S. market action CONFIRMED Wednesday’s DOWNSIDE reversal for the markets.  The catalyst for the drop was the terrible “Jobs Report” for March.   The reported 88,000 jobs was less than HALF the expected number of jobs created for the month.  Also – IMPORTANTLY – factory data apparently also showed its weakest growth in three months.  Please click here for a good Reuters article on the subject. ”
  
• For those seeking to time the top of this market, this is a possible tool to help make money as the market declines … As we have written-” Here is one possible example = a ProShares fund that increases by 2x, the same amount that the S&P 500 declines.”
  

• Please click here to view today’s Stock Market Companion Daily Chart of the S&P 500 ETF (SPY) – Our Roadmap for Successfully Investing in the U.S. Domestic Stock Markets.
  

   

• The price of a barrel of West Texas Crude has recovered some, and is now back above $90/barrel and sits at $92.78/barrel.
  

  
  

• A close friend and long term (3.5 years) paying subscriber of Stock Market Companion mentioned recently on the phone that he had earned approx. $26,000 by engaging SMC ideas like Facebook (FB) and Acadia Pharmaceuticals (ACAD), as well as other investments that he made in the markets – on his own, since October 2012.  We will inquire for a short written testimonial.  Most importantly, I asked if he had sold his positions, and he said, “Yes”.  This means he captured his gains.  He did what many successful investors have and continue to do – He profited in the stock market and took those profits and invested in real estate.
  

   

• Here’s our early alert on Hewlett Packard which has led to a +47% return in 3 months time = “Hewlett Packard (HPQ) has now advanced +11% from our last update, when we shared this chart – “Click here for our SMC Daily Chart of Hewlett Packard Co. (HPQ $13.68), which shows how we are viewing possibilities.”"
  

• Our investment in Arena Pharmaceuticals has so far been a disappointment.  We have taken time to create this 5 minute teaching video on this one to give you an idea of how we are seeing things recently.  (Please click on the link and the video will open in a separate tab on your browser).
  

  There are pockets of strength and “oversold” conditions that we at Stock Market Companion will engage in – like our first Facebook investment at approx. $19.20 / share in September 2012 – which recently increased to over $32/share = +66% in 5 month’s time!

• Please click here to send us your feedback.  Let us know how we are doing – We are here to serve you.  Support@Stockmarketcompanion.com

- Stock Market Companion – Current Holdings -

(Please scroll down to the end of the report to see your favorite benchmarks – Dollar, Oil, Gold … closing prices and daily direction.)

- Market Trends -

*Summary of terms from Trader Vic II-Principles of Professional Speculation (pg. 140-141)
*_________* Represents a change in trend rating.

- Market Perspectives -

For your added perspective, we’ve included this chart of the broader market (Successful stock investors develop and start with a minds-eye view of the broader market and keep it clear) -

SMC SP-500 ETF Daily Chart (Please click on the chart to see a bigger, easy to read chart on a separate browser tab window).

- S.I.M.P.L.E. Stock Investing Method tm -
- (Where each investment begins with a Story and ends with Earnings) -

S.I.M.P.L.E. Stock Investing is built upon these core concepts -

S = Story (What is / are the key catalyst(s) behind the company of interest?)

I = Institutional Investor Interest (Is the stock chart showing investor interest = buying or share accumulation?)

M = Market (Is the background market favorable for investing at this time?  Don’t Fight the Market! We know the vast majority of stocks move in the direction of the overall market).

P = Person or Product (Is there a particular person or product that makes the story work for this investment?)

L = Leader (Is the company a leader in its industry group or is its product a leader in its market?)

E = Earnings (Are current quarterly earnings and annual earnings growing?)

Please see today’s Executive Summary.

- Benchmarks “At a Glance” -

-Data Source : Financial Visualizations Inc.

- The Stock Market Companion -

15Minute Market Update

April 13, 2013

—— Stock Market Investing since the 1980′s ——

Published 1x/Week (Weekends): September – May
Member Tools and Successful Investing Videos: Available Year-Round
Monthly Subscription $16.49

-Executive Summary-

• Friday‘s market Results = S&P 500 ETF (SPY) (-.28%), DOW (+/- 0%), NASDAQ (-0.16%)
  

    

• Markets – In spite of last week’s sign of retracement for the equity markets, the broader U.S. stock market – as measured by the S&P 500 – powered HIGHER this week.   The current uptrend – established on November 16th – is strong.  While this is a strong broad market rally, many stocks are NOT participating in this rally – because of weak earnings and low demand.
  

  An example of this weak demand and mediocre earnings is Alcoa, Inc. (Ticker: AA; Price = $8.22/share).  Alcoa traditionally kicks-off earnings season for the DOW companies and did so on Monday.  Earnings reported were $0.11/share, and REVENUE (Gross Sales) DECLINED by 2.9%.  Friends, it is primarily institutional investors that  drive the increase in individual stock values.  Institutional investors are NOT generally impressed by declines in revenue.  In fact, they will generally run the other way when such numbers are reported UNLESS -

   

• A positive change in revenue and earnings trend is expected on the horizon.
• A significant leadership change takes place, which brings HOPE for future revenue and earnings improvement.
• Some other catalyst (new product; new service; improved production) or global event is identified that is a possible positive game changer for the company.
• 
  In 2007, prior to the great recession, Alcoa shares were priced at approx. $40/share.  They are now priced at $8.22/share.  Are they selling at an extreme discount today?  Here’s how you can figure this out EASILY =
• Alcoa reported earnings of $0.11 / share for the last quarter.  Multiply this by 4 to arrive at an estimate for annual earnings = $0.44.
• Divide today’s share price of $8.22 by $0.44 = 18.68.  This is Alcoa’s current price/earnings ratio.  The U.S. market average price earnings ratio is approx. 16-18. Therefore, a P/E of 18.68 is NOT a discount to the market.
  
• SMC investment idea from January 2013, Acadia Pharmaceuticals (ACAD 12.54), LAUNCHED again +40% HIGHER this week, bringing the total return on this idea to +146% since we introduced it at $5.16 as a purchase point.
  

   

   

• At SMC, we are not “running” after the market.  We are very interested in pursuing new investments, when all the pieces fit together.  Last week we wrote…” Friday’s broader U.S. market action CONFIRMED Wednesday’s DOWNSIDE reversal for the markets.  The catalyst for the drop was the terrible “Jobs Report” for March.   The reported 88,000 jobs was less than HALF the expected number of jobs created for the month.  Also – IMPORTANTLY – factory data apparently also showed its weakest growth in three months.  Please click here for a good Reuters article on the subject. ”
  
• Last week, we also wrote that “We expect the markets to now gradually WEAKEN for a period of time and the broader market to test the February high’s of 153 for the SPY.  Let’s see if we are right.  For those interested in experimenting with such ideas, there are reputable funds that allow short term investments in index funds that go UP when the market declines.  Here is one possible example = a ProShares fund that increases by 2x, the same amount that the S&P 500 declines.”  This has NOT yet materialized.
  

  
  Since the UPSIDE Reversal day for the broader U.S. market (S&P 500) on November 16th, the markets have been demonstrating relative STRENGTH.  Friday’s market action marks the follow-through to the DOWNSIDE of a classic 1, 2, 3 pattern, marking a POSSIBLE intermediate top for the markets. (Please see your SMC Daily Chart of the “SPY” (SPDRs S&P 500 Trust Series ETF, below)
  

  
  Over the last week we have written …”The markets are stretching HIGHER on terrible economic news out of Europe (“Eurozone unemployment at all-time highs of 12%”  Courtesy of Briefing.com).  Expectations are for interest rate easing over there and therefore continued favorable industrial investment.  This market CAN run farther, but we are cautious to not run after the market.  We are looking for individual stock investing opportunities to teach our proven S.I.M.P.L.E. Stock Investing Method.”
  

• Please click here to view today’s Stock Market Companion Daily Chart of the S&P 500 ETF (SPY) – Our Roadmap for Successfully Investing in the U.S. Domestic Stock Markets.
  

   

• The price of a barrel of West Texas Crude has already dropped approx. -5%, as the idea of a slowing in factory orders emerges.  Please see our SMC “Benchmarks At-A-Glance” Below.
  

  
  

• A close friend and long term (3.5 years) paying subscriber of Stock Market Companion mentioned last week on the phone that he had earned approx. $26,000 by engaging SMC ideas like Facebook (FB) and Acadia Pharmaceuticals (ACAD), as well as other investments that he made in the markets – on his own, since October 2012.  We will inquire for a short written testimonial.  Most importantly, I asked if he had sold his positions, and he said, “Yes”.  This means he captured his gains.  He did what many successful investors have and continue to do – He profited in the stock market and took those profits and invested in real estate.
  

   

• Apple Inc. (AAPL) made its move and is now no longer a suitable investment for short term investors.  Here’s how we presented this idea … “How about +3.9% in a week, with a leading U.S. company stock?  Our Apple, Inc. investment idea from last week is looking pretty good.  Please see the chart below to see what is going on.  Friday’s closing price = $461.91 = +3.9% over $443.66.   Here’s how we presented this idea – “Interested in a possible +5% – +10% move in a high quality stock that has been sold-down hard?  How about shares of Apple, Inc. (AAPL) at $443.66 and an initial target of  $465/share (+4.7%) or next target of $480 (+8%), with a stop/loss protection at $418.8 (-6%).  This doesn’t at all meet the stringent guidelines of a 2x to 3x reward / risk ratio – but – with the down -40% in 6 months, and 4 “down-legs” printed, this is an interesting opportunity for investors.”  Please click on the above chart or on this link for a picture of this possible opportunity unfolding with Apple, Inc. shares.
  
• From last week … “Acadia is now holding at $7.70/share for a strong +50% (approx.)  on this investment since early January.  There is no longer a safe entry here.”
  

  
  WOW!  How about Acadia’s blistering reach HIGHER to $8.81 this week?  Those on board since our highlight in January on the move above $5.18/share have experienced a +70% increase.Here’s a short (5 minute) teaching video on how this has worked out.  (Please click on the link and the video will open in a separate tab on your browser).Here’s what we have written on this one, since it came on our radar in late November (most recent to earliest posting sequence)… “A move above $6.65, with a favorable background market will have us involved with Acadia Pharmaceuticals, for those not invested in the shares on the move above $5.18 in January.Warning = Do not run after this one.  There may be an entry here or maybe not.  Now is the time to see if investors sell strongly.  There will be normally be a clear signal in the days or weeks ahead if this is still a viable investment.

  We have previously posted this on ACAD – “(ACAD $4.95) continues to establish itself in a lateral fashion, and appears at the moment to be perhaps ready to move HIGHER.  A move above $5.18 will get us on board.  We have highlighted Acadia Pharmaceuticals (ACAD $4.95) as a stock to watch, after the shares JUMPED +43% in value almost 1.5 months ago.  We wrote …”The company has received brokerage upgrades to approx. $9/share, after demonstrating very positive Phase III results for their drug that fights Parkinson’s Psychosis (PSD).Please click here for the company’s press release highlighting this very significant development.  The shares need to consolidate in a predictable pattern before we will consider an investment.”  Selling has continued in the shares, pushing their value back below recent consolidation support at $4.81.  We have time to watch this one carefully.””
  

• Here’s our early alert on Hewlett Packard which has led to a +47% return in 3 months time = “Hewlett Packard (HPQ) has now advanced +11% from our last update, when we shared this chart – “Click here for our SMC Daily Chart of Hewlett Packard Co. (HPQ $13.68), which shows how we are viewing possibilities.”"
  

• Our investment in Arena Pharmaceuticals has so far been a disappointment.  We have taken time to create this 5 minute teaching video on this one to give you an idea of how we are seeing things now.  (Please click on the link and the video will open in a separate tab on your browser).
  

  There are pockets of strength and “oversold” conditions that we at Stock Market Companion will engage in – like our first Facebook investment at approx. $19.20 / share in September 2012 – which recently increased to over $32/share = +66% in 5 month’s time!

• Please click here to send us your feedback.  Let us know how we are doing – We are here to serve you.  Support@Stockmarketcompanion.com

- Stock Market Companion – Current Holdings -

(Please scroll down to the end of the report to see your favorite benchmarks – Dollar, Oil, Gold … closing prices and daily direction.)

- Market Trends -

*Summary of terms from Trader Vic II-Principles of Professional Speculation (pg. 140-141)
*_________* Represents a change in trend rating.

- Market Perspectives -

For your added perspective, we’ve included this chart of the broader market (Successful stock investors develop and start with a minds-eye view of the broader market and keep it clear) -

SMC SP-500 ETF Daily Chart (Please click on the chart to see a bigger, easy to read chart on a separate browser tab window).

- S.I.M.P.L.E. Stock Investing Method tm -
- (Where each investment begins with a Story and ends with Earnings) -

S.I.M.P.L.E. Stock Investing is built upon these core concepts -

S = Story (What is / are the key catalyst(s) behind the company of interest?)

I = Institutional Investor Interest (Is the stock chart showing investor interest = buying or share accumulation?)

M = Market (Is the background market favorable for investing at this time?  Don’t Fight the Market! We know the vast majority of stocks move in the direction of the overall market).

P = Person or Product (Is there a particular person or product that makes the story work for this investment?)

L = Leader (Is the company a leader in its industry group or is its product a leader in its market?)

E = Earnings (Are current quarterly earnings and annual earnings growing?)

Please see today’s Executive Summary.

- Benchmarks “At a Glance” -

-Data Source : Financial Visualizations Inc.

- The Stock Market Companion -

15Minute Market Update

April 6, 2013

—— Stock Market Investing since the 1980′s ——

Published 1x/Week (Weekends): September – May
Member Tools and Successful Investing Videos: Available Year-Round
Monthly Subscription $16.49

-Executive Summary-

• Friday‘s market Results = S&P 500 ETF (SPY) (-.43%), DOW (-.28%), NASDAQ (-.65%)
  

   

• Markets – Friday’s broader U.S. market action CONFIRMED Wednesday’s DOWNSIDE reversal for the markets.  The catalyst for the drop was the terrible “Jobs Report” for March.   The reported 88,000 jobs was less than HALF the expected number of jobs created for the month.  Also – IMPORTANTLY – factory data apparently also showed its weakest growth in three months.  Please click here for a good Reuters article on the subject. 

  
  We expect the markets to now gradually WEAKEN for a period of time and the broader market to test the February high’s of 153 for the SPY.  Let’s see if we are right.  For those interested in experimenting with such ideas, there are reputable funds that allow short term investments in index funds that go UP when the market declines.  Here is one possible example = a ProShares fund that increases by 2x, the same amount that the S&P 500 declines.
  

  
  Since the UPSIDE Reversal day for the broader U.S. market (S&P 500) on November 16th, the markets have been demonstrating relative STRENGTH.  Friday’s market action marks the follow-through to the DOWNSIDE of a classic 1, 2, 3 pattern, marking a POSSIBLE intermediate top for the markets.
  (Please see your SMC Daily Chart of the “SPY” (SPDRs S&P 500 Trust Series ETF, below)
  

• Last week we wrote this about the markets – “The market has been in a rally for 4.5 months .  We haven’t been much at all involved in this particular rally, although we identified several excellent investments = Hewlett Packard (HPQ); Radio Shack (RSH), Acadia (ACAD) …  It’s easy to begin feeling left behind and begin “running after the market”.  We don’t do that at SMC.  We wait for prudent entries, on investment stories that we understand.
  

  The markets are stretching HIGHER on terrible economic news out of Europe (“Eurozone unemployment at all-time highs of 12%”  Courtesy of Briefing.com).  Expectations are for interest rate easing over there and therefore continued favorable industrial investment.  This market CAN run farther, but we are cautious to not run after the market.  We are looking for individual stock investing opportunities to teach our proven S.I.M.P.L.E. Stock Investing Method.”

• Please click here to view today’s Stock Market Companion Daily Chart of the S&P 500 ETF (SPY) – Our Roadmap for Successfully Investing in the U.S. Domestic Stock Markets.
  

   

• The price of a barrel of West Texas Crude has already dropped approx. -5%, as the idea of a slowing in factory orders emerges.  Please see our SMC “Benchmarks At-A-Glance” Below.
  

  
  

• A close friend and long term (3.5 years) paying subscriber of Stock Market Companion mentioned today on the phone that he had earned approx. $26,000 by engaging SMC ideas like Facebook (FB) and Arcadia Pharmaceuticals (ACAD), as well as other investments that he made in the markets – on his own, since October 2012.  We will inquire for a short written testimonial.  Most importantly, I asked if he had sold his positions, and he said, “Yes”.  This means he captured his gains.  He did what many successful investors have and continue to do – He profited in the stock market and took those profits and invested in real estate.
  

   

• Apple Inc. (AAPL) made its move and is now no longer a suitable investment for short term investors.  Here’s how we presented this idea … “How about +3.9% in a week, with a leading U.S. company stock?  Our Apple, Inc. investment idea from last week is looking pretty good.  Please see the chart below to see what is going on.  Friday’s closing price = $461.91 = +3.9% over $443.66.   Here’s how we presented this idea – “Interested in a possible +5% – +10% move in a high quality stock that has been sold-down hard?  How about shares of Apple, Inc. (AAPL) at $443.66 and an initial target of  $465/share (+4.7%) or next target of $480 (+8%), with a stop/loss protection at $418.8 (-6%).  This doesn’t at all meet the stringent guidelines of a 2x to 3x reward / risk ratio – but – with the down -40% in 6 months, and 4 “down-legs” printed, this is an interesting opportunity for investors.”  Please click on the above chart or on this link for a picture of this possible opportunity unfolding with Apple, Inc. shares.
  
• Acadia is now holding at $7.70/share for a strong +50% (approx.)  on this investment since early January.  There is no longer a safe entry here.
  

  
  WOW!  How about Acadia’s blistering reach HIGHER to $8.81 this week?  Those on board since our highlight in January on the move above $5.18/share have experienced a +70% increase.Here’s a short (5 minute) teaching video on how this has worked out.  (Please click on the link and the video will open in a separate tab on your browser).Here’s what we have written on this one, since it came on our radar in late November (most recent to earliest posting sequence)… “A move above $6.65, with a favorable background market will have us involved with Acadia Pharmaceuticals, for those not invested in the shares on the move above $5.18 in January.Warning = Do not run after this one.  There may be an entry here or maybe not.  Now is the time to see if investors sell strongly.  There will be normally be a clear signal in the days or weeks ahead if this is still a viable investment.

  We have previously posted this on ACAD – “(ACAD $4.95) continues to establish itself in a lateral fashion, and appears at the moment to be perhaps ready to move HIGHER.  A move above $5.18 will get us on board.  We have highlighted Acadia Pharmaceuticals (ACAD $4.95) as a stock to watch, after the shares JUMPED +43% in value almost 1.5 months ago.  We wrote …”The company has received brokerage upgrades to approx. $9/share, after demonstrating very positive Phase III results for their drug that fights Parkinson’s Psychosis (PSD).Please click here for the company’s press release highlighting this very significant development.  The shares need to consolidate in a predictable pattern before we will consider an investment.”  Selling has continued in the shares, pushing their value back below recent consolidation support at $4.81.  We have time to watch this one carefully.””
  

• Here’s our early alert on Hewlett Packard which has led to a +47% return in 3 months time = “Hewlett Packard (HPQ) has now advanced +11% from our last update, when we shared this chart – “Click here for our SMC Daily Chart of Hewlett Packard Co. (HPQ $13.68), which shows how we are viewing possibilities.”"
  

• Our investment in Arena Pharmaceuticals has so far been a disappointment.  We have taken time to create this 5 minute teaching video on this one to give you an idea of how we are seeing things now.  (Please click on the link and the video will open in a separate tab on your browser).
  

  There are pockets of strength and “oversold” conditions that we at Stock Market Companion will engage in – like our first Facebook investment at approx. $19.20 / share in September 2012 – which recently increased to over $32/share = +66% in 5 month’s time!

• Please click here to send us your feedback.  Let us know how we are doing – We are here to serve you.  Support@Stockmarketcompanion.com

- Stock Market Companion – Current Holdings -

(Please scroll down to the end of the report to see your favorite benchmarks – Dollar, Oil, Gold … closing prices and daily direction.)

- Market Trends -

*Summary of terms from Trader Vic II-Principles of Professional Speculation (pg. 140-141)
*_________* Represents a change in trend rating.

- Market Perspectives -

For your added perspective, we’ve included this chart of the broader market (Successful stock investors develop and start with a minds-eye view of the broader market and keep it clear) -

SMC SP-500 ETF Daily Chart (Please click on the chart to see a bigger, easy to read chart on a separate browser tab window).

- S.I.M.P.L.E. Stock Investing Method tm -
- (Where each investment begins with a Story and ends with Earnings) -

S.I.M.P.L.E. Stock Investing is built upon these core concepts -

S = Story (What is / are the key catalyst(s) behind the company of interest?)

I = Institutional Investor Interest (Is the stock chart showing investor interest = buying or share accumulation?)

M = Market (Is the background market favorable for investing at this time?  Don’t Fight the Market! We know the vast majority of stocks move in the direction of the overall market).

P = Person or Product (Is there a particular person or product that makes the story work for this investment?)

L = Leader (Is the company a leader in its industry group or is its product a leader in its market?)

E = Earnings (Are current quarterly earnings and annual earnings growing?)

Please see today’s Executive Summary.

- Benchmarks “At a Glance” -

-Data Source : Financial Visualizations Inc.

- The Stock Market Companion -

15Minute Market Update

April 2, 2013

—— Stock Market Investing since the 1980′s ——

Published 1x/Week (Weekends): September – May
Member Tools and Successful Investing Videos: Available Year-Round
Monthly Subscription $16.49

-Executive Summary-

• Today’s Intra-Day Market Results = S&P 500 ETF (SPY) (+.66%), DOW (+.66%), NASDAQ (+.85%)
  

   

• Markets – Since the UPSIDE Reversal day for the broader U.S. market (S&P 500) on November 16th, the markets have been demonstrating relative STRENGTH.  Today, the S&P 500 – as measured by the “SPY” (SPDRs S&P 500 Trust Series ETF) broke AGAIN to new ALL-TIME High’s to $157.  The previous all-time high was $156.70, established in 2007.  Yes, there was a time before that – in 2000 – when the broader U.S. market was at similar high’s = $154.94 in the week of March 30, 2000.
  
  

• Market Overview = The market has been in a rally for 4.5 months (Please see your SMC Daily Chart of the “SPY” (SPDRs S&P 500 Trust Series ETF, below).  We haven’t been much at all involved in this particular rally, although we identified several excellent investments = Hewlett Packard (HPQ); Radio Shack (RSH), Acadia (ACAD) …  It’s easy to begin feeling left behind and begin “running after the market”.  We don’t do that at SMC.  We wait for prudent entries, on investment stories that we understand.
  

   The markets are stretching HIGHER on terrible economic news out of Europe (“Eurozone unemployment at all-time highs of 12%”  Courtesy of Briefing.com).  Expectations are for interest rate easing over there and therefore continued favorable industrial investment.  This market CAN run farther, but we are cautious to not run after the market.  We are looking for individual stock investing opportunities to teach our proven S.I.M.P.L.E. Stock Investing Method.

• Please click here to view today’s Stock Market Companion Daily Chart of the S&P 500 ETF (SPY) – Our Roadmap for Successfully Investing in the U.S. Domestic Stock Markets.
  

   

• Within 10 days, our Apple, Inc (AAPL $436) short term investment extended over our first target of $465/share, extending to $469/share on March 25th, for a +5.7% return. The shares have since fallen back to below our entry.  It was necessary to sell quickly on this one, or advance stops to capture the lion’s share of the gains. 
  

  
  Here’s how we presented this idea … “How about +3.9% in a week, with a leading U.S. company stock?  Our Apple, Inc. investment idea from last week is looking pretty good.  Please see the chart below to see what is going on.  Friday’s closing price = $461.91 = +3.9% over $443.66.   Here’s how we presented this idea – “Interested in a possible +5% – +10% move in a high quality stock that has been sold-down hard?  How about shares of Apple, Inc. (AAPL) at $443.66 and an initial target of  $465/share (+4.7%) or next target of $480 (+8%), with a stop/loss protection at $418.8 (-6%).  This doesn’t at all meet the stringent guidelines of a 2x to 3x reward / risk ratio – but – with the down -40% in 6 months, and 4 “down-legs” printed, this is an interesting opportunity for investors.”  Please click on the above chart or on this link for a picture of this possible opportunity unfolding with Apple, Inc. shares.

•  
• Acadia is now holding at $7.95/share for a strong +53% on this investment since early January.  There is no longer a safe entry here.
  

  
  WOW!  How about Acadia’s blistering reach HIGHER to $8.81 this week?  Those on board since our highlight in January on the move above $5.18/share have experienced a +70% increase.Here’s a short (5 minute) teaching video on how this has worked out.  (Please click on the link and the video will open in a separate tab on your browser).Here’s what we have written on this one, since it came on our radar in late November (most recent to earliest posting sequence)… “A move above $6.65, with a favorable background market will have us involved with Acadia Pharmaceuticals, for those not invested in the shares on the move above $5.18 in January.Warning = Do not run after this one.  There may be an entry here or maybe not.  Now is the time to see if investors sell strongly.  There will be normally be a clear signal in the days or weeks ahead if this is still a viable investment.

  We have previously posted this on ACAD – “(ACAD $4.95) continues to establish itself in a lateral fashion, and appears at the moment to be perhaps ready to move HIGHER.  A move above $5.18 will get us on board.  We have highlighted Acadia Pharmaceuticals (ACAD $4.95) as a stock to watch, after the shares JUMPED +43% in value almost 1.5 months ago.  We wrote …”The company has received brokerage upgrades to approx. $9/share, after demonstrating very positive Phase III results for their drug that fights Parkinson’s Psychosis (PSD).Please click here for the company’s press release highlighting this very significant development.  The shares need to consolidate in a predictable pattern before we will consider an investment.”  Selling has continued in the shares, pushing their value back below recent consolidation support at $4.81.  We have time to watch this one carefully.””
  

• Here’s our early alert on Hewlett Packard which has led to a +47% return in 3 months time = “Hewlett Packard (HPQ) has now advanced +11% from our last update, when we shared this chart – “Click here for our SMC Daily Chart of Hewlett Packard Co. (HPQ $13.68), which shows how we are viewing possibilities.”"
  

• Our investment in Arena Pharmaceuticals has so far been a disappointment, but this week’s share price development, which includes “flushing out of stops” and then bolting higher is quite possibly a favorable development.  We have taken time to create this 5 minute teaching video on this one to give you an idea of how we are seeing things now.  (Please click on the link and the video will open in a separate tab on your browser).
  

   

• There are pockets of strength and “oversold” conditions that we at Stock Market Companion will engage in – like our first Facebook investment at approx. $19.20 / share in September 2012 – which recently increased to over $32/share = +66% in 5 month’s time!
• Please click here to send us your feedback.  Let us know how we are doing – We are here to serve you.  Support@Stockmarketcompanion.com

- Stock Market Companion – Current Holdings -

(Please scroll down to the end of the report to see your favorite benchmarks – Dollar, Oil, Gold … closing prices and daily direction.)

- Market Trends -

*Summary of terms from Trader Vic II-Principles of Professional Speculation (pg. 140-141)
*_________* Represents a change in trend rating.

- Market Perspectives -

For your added perspective, we’ve included this chart of the broader market (Successful stock investors develop and start with a minds-eye view of the broader market and keep it clear) -

SMC SP-500 ETF Daily Chart (Please click on the chart to see a bigger, easy to read chart on a separate browser tab window).

- S.I.M.P.L.E. Stock Investing Method tm -
- (Where each investment begins with a Story and ends with Earnings) -

S.I.M.P.L.E. Stock Investing is built upon these core concepts -

S = Story (What is / are the key catalyst(s) behind the company of interest?)

I = Institutional Investor Interest (Is the stock chart showing investor interest = buying or share accumulation?)

M = Market (Is the background market favorable for investing at this time?  Don’t Fight the Market! We know the vast majority of stocks move in the direction of the overall market).

P = Person or Product (Is there a particular person or product that makes the story work for this investment?)

L = Leader (Is the company a leader in its industry group or is its product a leader in its market?)

E = Earnings (Are current quarterly earnings and annual earnings growing?)

Please see today’s Executive Summary.

- Benchmarks “At a Glance” -

-Data Source : Financial Visualizations Inc.

- The Stock Market Companion -

15Minute Market Update

March 23, 2013

—— Stock Market Investing since the 1980′s ——

Published 1x/Week (Weekends): September – May
Member Tools and Successful Investing Videos: Available Year-Round
Monthly Subscription $16.49

-Executive Summary-

• Friday’s Market Results = S&P 500 ETF (SPY) (+.72%), DOW (+.63%), NASDAQ (+.70%)
  

   

• Markets – Since the UPSIDE Reversal day for the broader U.S. market (S&P 500) on November 16th, the markets have been demonstrating relative STRENGTH.  Last week, the S&P 500 – as measured by the “SPY” (SPDRs S&P 500 Trust Series ETF) broke to new ALL-TIME High’s 10 $156.80.  The previous all-time high was $156.70, established in 2007.  Yes, there was a time before that – in 2000 – when the broader U.S. market was at similar high’s = $154.94 in the week of March 30, 2000.
  
  

• Market Overview = The market has been in a rally for over 4 months (Please see your SMC Daily Chart of the “SPY” (SPDRs S&P 500 Trust Series ETF, below)).  We haven’t been much at all involved in this particular rally, although we identified several excellent investments = Hewlett Packard (HPQ); Radio Shack (RSH), Acadia (ACAD) …  It’s easy to begin feeling left behind and begin “running after the market”.  We don’t do that at SMC.  We wait for prudent entries, on investment stories that we understand.
  

   

• Please click here to view today’s Stock Market Companion Daily Chart of the S&P 500 ETF (SPY) – Our Roadmap for Successfully Investing in the U.S. Domestic Stock Markets.
  

   

• How about +3.9% in a week, with a leading U.S. company stock?  Our Apple, Inc. investment idea from last week is looking pretty good.  Please see the chart below to see what is going on.  Friday’s closing price = $461.91 = +3.9% over $443.66.   Here’s how we presented this idea – “Interested in a possible +5% – +10% move in a high quality stock that has been sold-down hard?  How about shares of Apple, Inc. (AAPL) at $443.66 and an initial target of  $465/share (+4.7%) or next target of $480 (+8%), with a stop/loss protection at $418.8 (-6%).  This doesn’t at all meet the stringent guidelines of a 2x to 3x reward / risk ratio – but – with the down -40% in 6 months, and 4 “down-legs” printed, this is an interesting opportunity for investors.”
  

   

  Please click on the above chart or on this link for a picture of this possible opportunity unfolding with Apple, Inc. shares.

• WOW!  How about Acadia’s blistering reach HIGHER to $8.81 this week?  Those on board since our highlight in January on the move above $5.18/share have experienced a +70% increase.Here’s a short (5 minute) teaching video on how this has worked out.  (Please click on the link and the video will open in a separate tab on your browser).Here’s what we have written on this one, since it came on our radar in late November (most recent to earliest posting sequence)… “A move above $6.65, with a favorable background market will have us involved with Acadia Pharmaceuticals, for those not invested in the shares on the move above $5.18 in January.

  Warning = Do not run after this one.  There may be an entry here or maybe not.  Now is the time to see if investors sell strongly.  There will be normally be a clear signal in the days or weeks ahead if this is still a viable investment.

  We have previously posted this on ACAD – “(ACAD $4.95) continues to establish itself in a lateral fashion, and appears at the moment to be perhaps ready to move HIGHER.  A move above $5.18 will get us on board.  We have highlighted Acadia Pharmaceuticals (ACAD $4.95) as a stock to watch, after the shares JUMPED +43% in value almost 1.5 months ago.  We wrote …”The company has received brokerage upgrades to approx. $9/share, after demonstrating very positive Phase III results for their drug that fights Parkinson’s Psychosis (PSD).Please click here for the company’s press release highlighting this very significant development.  The shares need to consolidate in a predictable pattern before we will consider an investment.”  Selling has continued in the shares, pushing their value back below recent consolidation support at $4.81.  We have time to watch this one carefully.””
  

• Here’s our early alert on Hewlett Packard which has led to a +47% return in 3 months time = “Hewlett Packard (HPQ) has now advanced +11% from our last update, when we shared this chart – “Click here for our SMC Daily Chart of Hewlett Packard Co. (HPQ $13.68), which shows how we are viewing possibilities.”"
  

• Our investment in Arena Pharmaceuticals has so far been a disappointment, but this week’s share price development, which includes “flushing out of stops” and then bolting higher is quite possibly a favorable development.  We have taken time to create this 5 minute teaching video on this one to give you an idea of how we are seeing things now.  (Please click on the link and the video will open in a separate tab on your browser).
  

   

• There are pockets of strength and “oversold” conditions that we at Stock Market Companion will engage in – like our first Facebook investment at approx. $19.20 / share in September 2012 – which recently increased to over $32/share = +66% in 5 month’s time!
• Please click here to send us your feedback.  Let us know how we are doing – We are here to serve you.  Support@Stockmarketcompanion.com

- Stock Market Companion – Current Holdings -

(Please scroll down to the end of the report to see your favorite benchmarks – Dollar, Oil, Gold … closing prices and daily direction.)

- Market Trends -

*Summary of terms from Trader Vic II-Principles of Professional Speculation (pg. 140-141)
*_________* Represents a change in trend rating.

- Market Perspectives -

For your added perspective, we’ve included this chart of the broader market (Successful stock investors develop and start with a minds-eye view of the broader market and keep it clear) -

SMC SP-500 ETF Daily Chart (Please click on the chart to see a bigger, easy to read chart on a separate browser tab window).

- S.I.M.P.L.E. Stock Investing Method tm -
- (Where each investment begins with a Story and ends with Earnings) -

S.I.M.P.L.E. Stock Investing is built upon these core concepts -

S = Story (What is / are the key catalyst(s) behind the company of interest?)

I = Institutional Investor Interest (Is the stock chart showing investor interest = buying or share accumulation?)

M = Market (Is the background market favorable for investing at this time?  Don’t Fight the Market! We know the vast majority of stocks move in the direction of the overall market).

P = Person or Product (Is there a particular person or product that makes the story work for this investment?)

L = Leader (Is the company a leader in its industry group or is its product a leader in its market?)

E = Earnings (Are current quarterly earnings and annual earnings growing?)

Please see today’s Executive Summary.

- Benchmarks “At a Glance” -

-Data Source : Financial Visualizations Inc.

- The Stock Market Companion -

15Minute Market Update

March 17, 2013

—— Stock Market Investing since the 1980′s ——

Published 1x/Week (Weekends)
Monthly Subscription $16.49

-Executive Summary-

• Friday’s Market Results = S&P 500 ETF (SPY) (-.16%), DOW (-.17%), NASDAQ (-.30%)
  

   

• Markets – Since the UPSIDE Reversal day for the broader U.S. market (S&P 500) on November 16th, the markets have been demonstrating relative STRENGTH.  This week, the S&P 500 – as measured by the “SPY” (SPDRs S&P 500 Trust Series ETF) broke to new ALL-TIME High’s 10 $156.80.  The previous all-time high was $156.70, established in 2007.  Yes, there was a time before that – in 2000 – when the broader U.S. market was at similar high’s = $154.94 in the week of March 30, 2000.   These leads us to consider some important questions-
  

  * Is there a correlation between these high’s and the time of year… etc…?  Sure.

  * Is it an ominous sign that the broader market is reaching for new high’s? No.  Consider that interest rates are at near all-time lows, U.S. corporation profitability is very strong, and that many shares of strong U.S. corporations are still selling at discounts to the overall market.
  * Is now the time to blindly invest in the U.S. stock market? No.  There is never a time to do that.  Carefully selecting under-performing companies on the verge of improvement, or strong companies on the verge of earnings expansion, or selling shares in company’s that have already experienced very strong earnings acceleration are several – of many – winning strategies.

• Market Overview = We stand by what we wrote last week – “To us, the markets appear somewhat “over-bought”, BUT there is a lot of money that is prepared to run after growth.  We don’t do that at SMC.  We wait for prudent entries, on investment stories that we understand.”
  

  In the local paper this week, we read that the U.S. military has increased missile defense systems in Alaska – in response to North Korea’s recent nuclear tests AND walking away from armistice agreements.  Geopolitical events like this may introduce more UNCERTAINTY in the marketplace and cause investors to pause putting money at risk in liquid markets like the stock market.  We are cautious.
  

   

• Please click here to view today’s Stock Market Companion Daily Chart of the S&P 500 ETF (SPY) – Our Roadmap for Successfully Investing in the U.S. Domestic Stock Markets.
  

   

• Interested in a possible +5% – +10% move in a high quality stock that has been sold-down hard?  How about shares of Apple, Inc. (AAPL) at $443.66 and an initial target of  $465/share (+4.7%) or next target of $480 (+8%), with a stop/loss protection at $418.8 (-6%).  This doesn’t at all meet the stringent guidelines of a 2x to 3x reward / risk ratio – but – with the down -40% in 6 months, and 4 “down-legs” printed, this is an interesting opportunity for investors.
  

   

  Please click on the above chart or on this link for a picture of this possible opportunity unfolding with Apple, Inc. shares.

• A move above $6.65, with a favorable background market will have us involved with Acadia Pharmaceuticals, for those not invested in the shares on the move above $5.18 in January.We have previously posted this on ACAD – “(ACAD $4.95) continues to establish itself in a lateral fashion, and appears at the moment to be perhaps ready to move HIGHER.  A move above $5.18 will get us on board.  We have highlighted Acadia Pharmaceuticals (ACAD $4.95) as a stock to watch, after the shares JUMPED +43% in value almost 1.5 months ago.  We wrote …”The company has received brokerage upgrades to approx. $9/share, after demonstrating very positive Phase III results for their drug that fights Parkinson’s Psychosis (PSD).Please click here for the company’s press release highlighting this very significant development.  The shares need to consolidate in a predictable pattern before we will consider an investment.”  Selling has continued in the shares, pushing their value back below recent consolidation support at $4.81.  We have time to watch this one carefully.”
  

• Here’s our early alert on Hewlett Packard which has led to a +47% return in 3 months time = “Hewlett Packard (HPQ) has now advanced +11% from our last update, when we shared this chart – “Click here for our SMC Daily Chart of Hewlett Packard Co. (HPQ $13.68), which shows how we are viewing possibilities.”"
  

• Here’s our view of Arena, which has been a disappointment = “This SMC weekly chart of Arena Pharmaceuticals (ARNA $9.00) provides an arm’s length perspective to see the nice consolidation occurring in the shares.  Please click here to view the chart.”
  

   

• There are pockets of strength and “oversold” conditions that we at Stock Market Companion will engage in – like our first Facebook investment at approx. $19.20 / share in September 2012 – which recently increased to over $32/share = +66% in 5 month’s time!
• Please click here to send us your feedback.  Let us know how we are doing – We are here to serve you.  Support@Stockmarketcompanion.com

- Stock Market Companion – Current Holdings -

(Please scroll down to the end of the report to see your favorite benchmarks – Dollar, Oil, Gold … closing prices and daily direction.)

- Market Trends -

*Summary of terms from Trader Vic II-Principles of Professional Speculation (pg. 140-141)
*_________* Represents a change in trend rating.

- Market Perspectives -

For your added perspective, we’ve included this chart of the broader market (Successful stock investors develop and start with a minds-eye view of the broader market and keep it clear) -

SMC SP-500 ETF Daily Chart (Please click on the chart to see a bigger, easy to read chart on a separate browser tab window).

- S.I.M.P.L.E. Stock Investing Method tm -
- (Where each investment begins with a Story and ends with Earnings) -

S.I.M.P.L.E. Stock Investing is built upon these core concepts -

S = Story (What is / are the key catalyst(s) behind the company of interest?)

I = Institutional Investor Interest (Is the stock chart showing investor interest = buying or share accumulation?)

M = Market (Is the background market favorable for investing at this time?  Don’t Fight the Market! We know the vast majority of stocks move in the direction of the overall market).

P = Person or Product (Is there a particular person or product that makes the story work for this investment?)

L = Leader (Is the company a leader in its industry group or is its product a leader in its market?)

E = Earnings (Are current quarterly earnings and annual earnings growing?)

Please see today’s Executive Summary.

- Benchmarks “At a Glance” -

-Data Source : Financial Visualizations Inc.

- The Stock Market Companion -

15Minute Market Update

March 9, 2013

—— Stock Market Investing since the 1980′s ——

Published 1x/Week (Weekends)
Monthly Subscription $16.49

-Executive Summary-

• Friday’s Market Results = S&P 500 ETF (SPY) (+0.45%), DOW (+.47%), NASDAQ (+.38%)
  

   

• Markets – The U.S. political turbulence aside, the markets are demonstrating relative STRENGTH.
  
• Market Overview = To us, the markets appear somewhat “over-bought”, BUT there is a lot of money that is prepared to run after growth.  We don’t do that at SMC.  We wait for prudent entries, on investment stories that we understand.  We don’t have any to share today, other than Acadia Pharmaceuticals (Ticker: ACAD) looking interesting still at $6.53/share.
  

  
  As we wrote last week – “The U.S. markets look ready for a bit of turbulence, but-broadly-speaking the U.S. markets look suitable for individual stock investing in companies that are executing well – with share prices not overvalued –  or companies being transformed to eventually perform well.”
  

• Please click here to view today’s Stock Market Companion Daily Chart of the S&P 500 ETF (SPY) – Our Roadmap for Successfully Investing in the U.S. Domestic Stock Markets.
  

   

• Here’s the backround on Acadia Pharmaceuticals: (ACAD $4.95) continues to establish itself in a lateral fashion, and appears at the moment to be perhaps ready to move HIGHER.  A move above $5.18 will get us on board.  We have highlighted Acadia Pharmaceuticals (ACAD $4.95) as a stock to watch, after the shares JUMPED +43% in value almost 1.5 months ago.  We wrote …”The company has received brokerage upgrades to approx. $9/share, after demonstrating very positive Phase III results for their drug that fights Parkinson’s Psychosis (PSD).  Please click here for the company’s press release highlighting this very significant development.  The shares need to consolidate in a predictable pattern before we will consider an investment.”  Selling has continued in the shares, pushing their value back below recent consolidation support at $4.81.  We have time to watch this one carefully.
  

• Here’s our early alert on Hewlett Packard which has led to a +47% return in 3 months time = “Hewlett Packard (HPQ) has now advanced +11% from our last update, when we shared this chart – “Click here for our SMC Daily Chart of Hewlett Packard Co. (HPQ $13.68), which shows how we are viewing possibilities.”"
  

• Here’s our view of Arena, which has been a disappointment = “This SMC weekly chart of Arena Pharmaceuticals (ARNA $9.00) provides an arm’s length perspective to see the nice consolidation occurring in the shares.  Please click here to view the chart.”
  

   

• There are pockets of strength and “oversold” conditions that we at Stock Market Companion will engage in – like our recent and first Facebook investment and our investment in Arena Pharmaceuticals and its NEW appetite suppressing, prescription diet drug – and others to come (with time).
  
• Please click here to send us your feedback.  Let us know how we are doing – We are here to serve you.  Support@Stockmarketcompanion.com

- Stock Market Companion – Current Holdings -

(Please scroll down to the end of the report to see your favorite benchmarks – Dollar, Oil, Gold … closing prices and daily direction.)

- Market Trends -

*Summary of terms from Trader Vic II-Principles of Professional Speculation (pg. 140-141)
*_________* Represents a change in trend rating.

- Market Perspectives -

For your added perspective, we’ve included this chart of the broader market (Successful stock investors develop and start with a minds-eye view of the broader market and keep it clear) -

SMC SP-500 ETF Daily Chart (Please click on the chart to see a bigger, easy to read chart on a separate browser tab window).

- S.I.M.P.L.E. Stock Investing Method tm -
- (Where each investment begins with a Story and ends with Earnings) -

S.I.M.P.L.E. Stock Investing is built upon these core concepts -

S = Story (What is / are the key catalyst(s) behind the company of interest?)

I = Institutional Investor Interest (Is the stock chart showing investor interest = buying or share accumulation?)

M = Market (Is the background market favorable for investing at this time?  Don’t Fight the Market! We know the vast majority of stocks move in the direction of the overall market).

P = Person or Product (Is there a particular person or product that makes the story work for this investment?)

L = Leader (Is the company a leader in its industry group or is its product a leader in its market?)

E = Earnings (Are current quarterly earnings and annual earnings growing?)

Please see today’s Executive Summary.

- Benchmarks “At a Glance” -

-Data Source : Financial Visualizations Inc.

- The Stock Market Companion -

15Minute Market Update

March 2, 2013

—— Stock Market Investing since the 1980′s ——

Published 1x/Week (Weekends)
Monthly Subscription $16.49

-Executive Summary-

• Friday’s Market Results = S&P 500 ETF (SPY) (+0.23%), DOW (+.25%), NASDAQ (+.30%)
  

   

• Markets – The U.S. political turbulence aside, the markets are demonstrating relative STRENGTH.
  
• Market Overview = When we last reported on January 10th, we wrote you that, “The market is poised to possibly move HIGHER, above it’s broad lateral consolidation that began September 14, 2012.  From a multi-year standpoint, the broader market is approaching late 2007 levels, just below all-time highs.  These high’s are close in relationship to the 2000 highs, last achieved by the broader market, 13 years ago.”  The market has moved HIGHER.
  

  What now?  The U.S. markets look ready for a bit of turbulence, but-broadly-speaking the U.S. markets look suitable for individual stock investing in companies that are executing well – with share prices not overvalued –  or companies being transformed to eventually perform well.

• Please click here to view today’s Stock Market Companion Daily Chart of the S&P 500 ETF (SPY) – Our Roadmap for Successfully Investing in the U.S. Domestic Stock Markets.
  

   

• In January, we mentioned this important development – “The Japanese government announced today its intentions to stimulate the Japanese economy by over $100 billion.  This is a lot of money.  Their intention is to add 600,000 new jobs and “put an end” to the shrinking of their economy.  Please click here for a detailed overview of today’s announcement, from the New York Times.”
  

  
  We wrote, “When you read news like this, you should read it carefully and ask yourself at least these two questions -1. Are things in the near future more dire than the markets anticipated, such that the government must again step in?  In which case, the markets  may get a boost that is short lived, as investors sell into strength due to their expectation that things will simply not change?2. Is this a powerful, game-changing stimulus that may move at least the commodities markets much stronger over the next 12 months or more as demand for finished good increase significantly ABOVE today’s expectations for the future of the markets?

  What has happened to the shares of commodity based companies like steel, copper, and aluminum, since this announcement?  The shares gapped-up higher on that day, sold off for a week and a half, increased back up to the “gap-up highs”, and have now FALLEN to 2012 lows.  At this point, scenario #1 (above) has played out.

• Back in January we wrote, “We continue to like the looks of Hewlett Packard Co. (HPQ $15.14) and Arena Pharmaceuticals (ARNA $9.00).  We also like Radio Shack (RSH $2.40), with a stop under recent lows of $1.96.  Facebook (FB $28.76) looks also quite strong here, as does Boeing (BA $77.69), and Acadia Pharmaceuticals (ACAD $4.95).”
  

  The Results?

   

  HPQ has increased to $20.15/share, an increase of +25%! (in a month an a half)

  ARNA pushed +10% higher, and has proceeded to DECLINE to $8.34 = -14%  

  RSH has INCREASED from $2.10 to $3.31 and is now at $3.04 = +45%!

  FB PROGRESSED from $29.71 to $32.47, and has now DECLINED to $27.78 = +10% advance to a now -6% value at $27.78.

  BA has gone essentially nowhere.

  ACAD has advanced from $4.98 to $6.36 = +28%!

   

• Here’s the backround on Acadia Pharmaceuticals: (ACAD $4.95) continues to establish itself in a lateral fashion, and appears at the moment to be perhaps ready to move HIGHER.  A move above $5.18 will get us on board.  We have highlighted Acadia Pharmaceuticals (ACAD $4.95) as a stock to watch, after the shares JUMPED +43% in value almost 1.5 months ago.  We wrote …”The company has received brokerage upgrades to approx. $9/share, after demonstrating very positive Phase III results for their drug that fights Parkinson’s Psychosis (PSD).  Please click here for the company’s press release highlighting this very significant development.  The shares need to consolidate in a predictable pattern before we will consider an investment.”  Selling has continued in the shares, pushing their value back below recent consolidation support at $4.81.  We have time to watch this one carefully.
  

• Here’s our early alert on Hewlett Packard which has led to a +47% return in 3 months time = “Hewlett Packard (HPQ) has now advanced +11% from our last update, when we shared this chart – “Click here for our SMC Daily Chart of Hewlett Packard Co. (HPQ $13.68), which shows how we are viewing possibilities.”"
  

• Here’s our view of Arena, which has been a disappointment = “This SMC weekly chart of Arena Pharmaceuticals (ARNA $9.00) provides an arm’s length perspective to see the nice consolidation occurring in the shares.  Please click here to view the chart.”
  

   

• There are pockets of strength and “oversold” conditions that we at Stock Market Companion will engage in – like our recent and first Facebook investment and our investment in Arena Pharmaceuticals and its NEW appetite suppressing, prescription diet drug – and others to come (with time).
  
• Please click here to send us your feedback.  Let us know how we are doing – We are here to serve you.  Support@Stockmarketcompanion.com

- Stock Market Companion – Current Holdings -

(Please scroll down to the end of the report to see your favorite benchmarks – Dollar, Oil, Gold … closing prices and daily direction.)

- Market Trends -

*Summary of terms from Trader Vic II-Principles of Professional Speculation (pg. 140-141)
*_________* Represents a change in trend rating.

- Market Perspectives -

For your added perspective, we’ve included this chart of the broader market (Successful stock investors develop and start with a minds-eye view of the broader market and keep it clear) -

SMC SP-500 ETF Daily Chart (Please click on the chart to see a bigger, easy to read chart on a separate browser tab window).

- Today’s Highlights -

- S.I.M.P.L.E. Stock Investing Method tm -
- (Where each investment begins with a Story and ends with Earnings) -

S.I.M.P.L.E. Stock Investing is built upon these core concepts -

S = Story (What is / are the key catalyst(s) behind the company of interest?)

I = Institutional Investor Interest (Is the stock chart showing investor interest = buying or share accumulation?)

M = Market (Is the background market favorable for investing at this time?  Don’t Fight the Market! We know the vast majority of stocks move in the direction of the overall market).

P = Person or Product (Is there a particular person or product that makes the story work for this investment?)

L = Leader (Is the company a leader in its industry group or is its product a leader in its market?)

E = Earnings (Are current quarterly earnings and annual earnings growing?)

Please see today’s Executive Summary.

- Benchmarks “At a Glance” -

-Data Source : Financial Visualizations Inc.